When I first decided to launch SWAAY three years ago, I had absolutely no idea how much of an impact it would have on other aspiring thought leaders and entrepreneurs.

As a former scientist turned "beauty queen" turned media-tech entrepreneur, I have learned that tapping into my personal story and publishing thoughtful content consistently helped me establish credibility and build trust in my industry despite the many pivots in my career. At a time when we have fewer opportunities to interact face-to-face with our communities, it's even more critical to build trust and presence in the digital environment. Thought leadership can bridge that gap. Whether you're an aspiring entrepreneur, expert, consultant, or executive, publishing thoughtful and valuable content is an essential way to gain a competitive advantage and grow your digital brand. But finding our voices and crafting our own content strategy can be a tedious process.

This inspired me to create SWAAY, a service-oriented media brand and publishing platform helping women find their voices, build their brands, and publish their thought leadership.